ONDC storefronts on Amazon, Flipkart soon? Government-backed network seeks e-commerce sites’ assistance to scale up operations

The Centre has asked Amazon and Flipkart to establish Open Network for Digital Commerce (ONDC) storefronts on their home pages to support the government-backed network in expanding operations and aiding with deliveries. ONDC is in active discussion with Amazon and Flipkart for phased participation, with results expected soon.