Myntra joins Q-commerce rush with 30-minute deliveries

Myntra launches M-Now, a quick commerce service offering 30-minute deliveries of fashion and beauty products. Targeting young shoppers desiring instant gratification, M-Now leverages third-party dark stores and partner stores. This move comes as brands increasingly adopt quick commerce platforms, challenging traditional e-commerce players to accelerate delivery timelines.

Dec 6, 2024 - 08:30
Myntra joins Q-commerce rush with 30-minute deliveries

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Myntra launches M-Now, a quick commerce service offering 30-minute deliveries of fashion and beauty products. Targeting young shoppers desiring instant gratification, M-Now leverages third-party dark stores and partner stores. This move comes as brands increasingly adopt quick commerce platforms, challenging traditional e-commerce players to accelerate delivery timelines.
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