Middle East tensions to hit TV sales? Industry braces for decline as production costs rise

Apr 5, 2026 - 17:30
Middle East tensions to hit TV sales? Industry braces for decline as production costs rise

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India's TV market faces headwinds from soaring component costs, including RAM and plastics, compounded by rising freight charges and a weaker rupee. This is pushing up prices, prompting consumers to delay purchases and consider smaller screen sizes. While EMIs offer some relief, a slowdown in shipments is anticipated, though larger screens may see long-term growth.

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