US: Black Friday sees 14.6% surge in online sales, in-store sales up 0.7%

US retail sales saw an annual growth of 3.4% on Black Friday, with e-commerce increasing by 14.6% and in-store sales by 0.7%, according to Mastercard. Key drivers included online purchases on mobile devices. Facteus data indicated flat sales for Best Buy and Target, while Adobe reported a 10.2% increase in online spending to $10.8 billion on Friday.

Dec 1, 2024 - 12:00
US: Black Friday sees 14.6% surge in online sales, in-store sales up 0.7%

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US retail sales saw an annual growth of 3.4% on Black Friday, with e-commerce increasing by 14.6% and in-store sales by 0.7%, according to Mastercard. Key drivers included online purchases on mobile devices. Facteus data indicated flat sales for Best Buy and Target, while Adobe reported a 10.2% increase in online spending to $10.8 billion on Friday.
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