Shopping trends: India’s online retail shifts towards year-round demand

Oct 22, 2025 - 18:00
Shopping trends: India’s online retail shifts towards year-round demand

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India's online shopping is shifting away from festival dependence, though mobiles and electronics still drive September-October sales. While overall demand is evening out, these high-value items show dramatic seasonal swings. Experts advise brands to create demand in slower periods to ensure sustained growth and operational stability.

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