Martha and the Vandellas: The Motown ‘divas’ who recorded a civil rights anthem

The CBS television show It’s What’s Happening Baby aired a music video featuring Martha and the Vandellas performing their hit song Nowhere to Run to kick off its national broadcast dedicated to Detroit on June 28, 1965.

In the video, the Detroit-based trio sang about how they could not escape missing an ex-lover after a breakup while sitting in a white Mustang moving slowly down the assembly line in the Ford Motor Co.’s River Rouge plant.

As a cultural and labor historian, I see the “Nowhere to Run” video as an iconic testament to Detroit’s reputation as the “Motor City” and the role of the autoworker in the American imagination.

Motown founder and CEO Berry Gordy, Jr worked on the Ford assembly line and used it as inspiration for Hitsville USA, the famed headquarters and music recording studio that served as a space to train performers and perfect the “Motown sound” for the masses.

Martha and the Vandellas were part of Motown’s illustrious roster of artists in the 1960s. Initially comprised of Martha Reeves, Rosalind Ashford and Annette Beard, and with members changing over the next three decades, they helped establish the Black “girl group.” They presented themselves...

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