Jio hikes tariffs by up to 25%, Airtel & Vi may follow

Reliance Jio has announced a tariff increase of up to 25%, marking its first hike in two-and-a-half years. This move aims to boost revenue from subscribers in one of the world’s cheapest telecom markets. Analysts anticipate similar actions from competitors Airtel and Vodafone Idea. Telecom firms, facing capital-intensive demands like 5G and spectrum acquisition, seek improved returns despite historically low average revenue per user (Arpu). Jio, commanding a 41% market share, focuses on sustaining growth and innovation amidst competitive pressures.