In a new book, a brand coach offers tips on one-on-one communication with clients

One-on-one communication comes in many shades in a marketing or sales job. To start with, you have to face an interview panel at your university. How well-prepared are you? Some schools arrange for mock interviews where senior students are requested to volunteer their time; this has got a huge fillip with the availability of platforms like Zoom and Microsoft Teams.

When going for an interview, you could apply all that we have learnt till now. When you speak, you are the sender of the message and the interviewer or the interview panel is the receiver. There may be three people on the panel. Are all of them receiving your message equally well?

In a business school, it is very difficult to know your interview panel. Which representative will come from which company may be a mystery, but past norms can give you a clear idea. There may be two people in the panel, one from human resources (HR) and one from marketing or sales. Most companies have a set system. Good business schools map these panels and provide students with an early warning; this HR head knows a lot about marketing, this one will quiz you on your people skills, etc.

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