Desi startups head home as market booms

A growing number of Indian-origin companies are 'reverse flipping' - shifting their domicile back to India from overseas because of attractive stock market valuations and to avoid trouble on the regulatory front. While fintech players PhonePe, Groww and Pine Labs have reverse-flipped, other startups like Razorpay, Meesho, Udaan, and Zepto are working towards shifting base to India.