UK far-right violence shows why the audience of dangerous propaganda should be in focus

The frightening scenes of far-right extremists clashing with police and even rioting in British towns and cities in recent days have many wondering how to stop the spread of the propaganda that encourages racism, violence and misogyny.

The tough truth is that in seeking to fact check misinformation and force social media companies to remove hateful content, we are doing it wrong. Another message will simply pop up in place of each that is removed. The people who plant propaganda are far more advanced in their methods than the people trying to stop them. They are not thinking about messages but about audience. Hate is clickbait. And social media algorithms put it on steroids.

The unrest started in Southport where a group who claimed to be “protesting” over the deaths of three young girls during a knife attack in the area attacked a mosque. They seemed to believe that the attack was perpetrated by a migrant (which was untrue). More than 50 police officers were injured when they responded to the emergency.

Misleading messages about the Southport attack were posted online and Reform MP Nigel Farage “questioned” whether we were being lied to about the Southport attacker’s identity (although he told the BBC that he had...

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