PVR Cinemas fined Rs 1 lakh by Bengaluru consumer forum for showing ads beyond scheduled film time
The commission noted that viewers should not be forced to watch advertisements for more than 30 minutes as films were meant to provide relaxation.
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The Bengaluru Urban District Consumer Disputes Redressal Commission has directed PVR Cinemas at Orion Mall and PVR Inox Limited to pay Rs 1 lakh in punitive damages for displaying advertisements beyond the scheduled runtime of a film, The New Indian Express reported on Tuesday.
The commission – chaired by M Shobha and members K Anita Shivakumar and Suma Anil Kumar – ruled that this constituted an unjust and unfair trade practice.
It issued the order on Saturday while partially allowing a complaint filed by advocate Abhishek MR, The New Indian Express reported.
According to the complainant, he had booked three tickets for the film Sam Bahadur on December 26, 2023, for the 4.05 pm show, paying Rs 825.66 per ticket. The film was expected to end by 6.30 pm as per the schedule, which would have allowed him to return to work afterward.
However, advertisements and film trailers were shown from 4.05 pm to 4.28 pm even though the complainant and his family entered the cinema hall at 4 pm. The film, scheduled to start at 4.05 pm, was delayed by nearly 30 minutes and began at 4.30 pm, he added.
The complainant claimed that he missed his work commitment as a result of the delay.
On their part, PVR Cinemas and PVR Inox Limited denied the allegations and...
