Old is gold as prices singe, rush for advance purchase

Feb 7, 2026 - 05:30
Old is gold as prices singe, rush for advance purchase

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Indian consumers are actively exchanging old gold for new and accelerating wedding jewellery purchases due to soaring gold prices. Titan Company reports a significant increase in exchange-led sales, with nearly half of Tanishq's sales now involving exchanges. Consumers are opting for lighter-weight and lower-karat gold and diamond options to manage costs.

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