Myntra's GenZ customer base doubles to 16 million

Myntra's GenZ customer base has surged from over 8 million in mid-2023 to 16 million in 2024, attributed to its FWD fashion vertical. The e-commerce platform aims to attract an additional 20-25 million GenZ users within the next few years by leveraging advanced technology for improved service.

Sep 17, 2024 - 20:00

Myntra's GenZ customer base doubles to 16 million

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Myntra's GenZ customer base has surged from over 8 million in mid-2023 to 16 million in 2024, attributed to its FWD fashion vertical. The e-commerce platform aims to attract an additional 20-25 million GenZ users within the next few years by leveraging advanced technology for improved service.