Inflation fails to dampen Diwali snacking as gifts pack a punch

This Diwali, consumer spending on snacks and gifts soared despite inflation concerns. Companies like Naturals Ice Cream, Dabur, and Parle Products saw significant sales boosts through affordable gift packs and strategic pricing. Urban areas showed budget caution, while rural demand remained steady. Further festive purchases are expected to maintain momentum.

Nov 1, 2024 - 01:00
Inflation fails to dampen Diwali snacking as gifts pack a punch

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This Diwali, consumer spending on snacks and gifts soared despite inflation concerns. Companies like Naturals Ice Cream, Dabur, and Parle Products saw significant sales boosts through affordable gift packs and strategic pricing. Urban areas showed budget caution, while rural demand remained steady. Further festive purchases are expected to maintain momentum.
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