How Airbnb scams endanger the lives of users

Big tech sharing economy platforms like Airbnb and Uber are marketed as trustworthy, but a new book by a South African media scholar argues that they are highly vulnerable to scammers who spread delusive speech (a form of disinformation, designed to deceive by criminal intent).

Julie Reid draws from first-hand accounts and over 600 cases from around the world of victims lured into scams or physical danger by fake Airbnb reviews and listings, providing a detailed case study. We asked her five questions about her book.

How do scams work?

Airbnb is the world’s largest accommodation-sharing platform. It connects property owners who want to rent out their homes with travellers looking for alternatives to traditional hotels. The company recently expanded its offering and now facilitates the booking of other services like personal trainers or caterers along with accommodation rentals.

Airbnb scams happen in several ways. The most obvious is the phantom listing scam. The scammer constructs a fake but attractive listing on Airbnb and accepts payments from unsuspecting guests. It’s only when guests arrive at the address that they discover the property doesn’t exist. Scammers have also learnt to navigate around Airbnb’s review system. Fake positive reviews are produced by scam host networks, making them appear to be authentic.

Bait and switch scams are...

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