Dhanteras shopping: High price tags didn’t dim gold’s shine – Here’s what drew in consumers

Oct 19, 2025 - 10:00
Dhanteras shopping: High price tags didn’t dim gold’s shine – Here’s what drew in consumers

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Despite record high prices, Dhanteras gold and silver sales matched last year's volumes and rose over 25% in value. Shoppers favored coins and lightweight jewelry, viewing them as smart investments amid rising prices. Demand surged as consumers saw no sign of a price correction, leading to strong sales across the country.

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