Delhi HC rejects Vimal Elaichi’s plea against FDA notices to Shah Rukh, Ajay Devgn, Tiger Shroff

The Delhi High Court on Monday rejected a petition filed by the makers of Vimal Elaichi against show-cause notices issued by the Maharashtra Food and Drug Administration to their brand ambassadors Shah Rukh Khan, Ajay Devgn and Tiger Shroff, Live Law reported.

Justice Swarana Kanta Sharma rejected the plea, observing that the High Court did not have territorial jurisdiction over the matter, since the notices originated in Maharashtra.

“The mere fact that Food Safety and Standards Authority of India is the apex body under the enactment, or that it is situated in Delhi, cannot alter the source or character of the show cause notice impugned in the present petition,” Live Law quoted the court as saying.

The petition had sought directions to quash the notices issued to the actors on August 11 in connection with an advertisement for Vimal Elaichi mouth freshener, which the food and drug agency alleged amounted to surrogate promotion of Vimal Pan Masala, a product banned in the state.

The agency had asked the actors to provide documentary evidence showing that Vimal Elaichi is an independent product available for sale in the market. They had also been directed to immediately stop participating in or endorsing the advertisement and remove the promotional content from their social media accounts, websites and other digital platforms.

PB Agro, the manufacturer...

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