What’s influencing the Indian box office: ‘Gen Z is driving a lot of the consumption decisions’

Gurinder Chadha’s Christmas Karma, a contemporary adaptation of Charles Dickens’s nineteenth-century novel A Christmas Carol, is among the international productions that PVR INOX Pictures is distributing in India.

The fantasy musical comedy stars Kunal Nayyar as a Scrooge-like character who meets the three ghosts of Christmas. The cast includes Eva Longoria, Hugh Bonneville, Billy Porter and Boy George.

Christmas Karma is among many titles that the PVR INOX Pictures will be bringing to Indian audiences. The slate for 2026 is topped by Josh Safdie’s Oscar-tipped Marty Supreme, starring Timothée Chalamet as a table tennis player. Over the next few months, PVR INOX Pictures will also release two Sydney Sweeney starrers: the sports biopic Christy and The Housemaid, an adaptation of Freida McFadden’s novel of the same name and starring.

Other potential releases include the Malayalam sports comedy Chatha Pacha: The Ring of Rowdies, the Korean-language Your Letter, Greenland 2: Migration, Onslaught, Above the Below, The Strangers: Chapter 3, Wife & Dog, Switzerland, Fred & Ginger, Lords of War and The Housewife.

Indian audiences are hungry for a diverse spread of cinema, believes Nayana Bijli, Lead: Distribution and Licensing, PVR INOX Limited. The multiplex chain’s tie-ups with companies such as A24, Lionsgate, Anton, Black Bear, FilmNation, Neon, Medialink, and TV Asahi has yielded a steady stream of global titles, Bijli told Scroll.

The company’s focus on distribution, which runs alongside its mainstay exhibition business, is revealing fascinating aspects about movie-going behaviour,...

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