Trump bump 2.0? Experts expect another audience surge

Donald Trump's 2024 victory is predicted to boost news engagement, similar to 2016. Experts anticipate increased subscriptions, philanthropic donations, and podcast listenership as audiences grapple with the implications. However, this surge may be tempered by news fatigue, and the long-term decline in TV viewership is expected to continue.

Dec 6, 2024 - 05:30

Trump bump 2.0? Experts expect another audience surge

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Donald Trump's 2024 victory is predicted to boost news engagement, similar to 2016. Experts anticipate increased subscriptions, philanthropic donations, and podcast listenership as audiences grapple with the implications. However, this surge may be tempered by news fatigue, and the long-term decline in TV viewership is expected to continue.