NPCI ties up with TOI to pitch e-pay safety via R K Laxman's Common Man
NPCI, in partnership with The Times of India, launches a campaign featuring R K Laxman's Common Man to enhance digital payment safety awareness. The initiative aims to educate users on avoiding scams and secure transaction practices, leveraging the character's widespread trust and relatability.
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NPCI, in partnership with The Times of India, launches a campaign featuring R K Laxman's Common Man to enhance digital payment safety awareness. The initiative aims to educate users on avoiding scams and secure transaction practices, leveraging the character's widespread trust and relatability. 
