Marriage apps in Pakistan challenge traditional 'rishta aunties'
Competition between traditional rishta aunties and marriage apps for matchmaking in Pakistan is intensifying. While apps offer privacy features, they face stigma due to cultural norms. Despite rising popularity with 1.2 million users, traditional methods remain strong, reflecting societal pressures and family dynamics in arranged marriages.
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Competition between traditional rishta aunties and marriage apps for matchmaking in Pakistan is intensifying. While apps offer privacy features, they face stigma due to cultural norms. Despite rising popularity with 1.2 million users, traditional methods remain strong, reflecting societal pressures and family dynamics in arranged marriages. 
