Louis Vuitton eyes US expansion: CEO Bernard Arnault announces second Texas factory; hopes for good results from US-EU trade talks

Jul 25, 2025 - 16:00
Louis Vuitton eyes US expansion: CEO Bernard Arnault announces second Texas factory; hopes for good results from US-EU trade talks

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LVMH, grappling with declining sales and consumer fatigue, plans a second Texas factory amid US-Europe trade tensions. CEO Bernard Arnault advocates for trade agreements while the company navigates challenges in its fashion and leather goods division. Despite a sales drop, LVMH sees potential in its brands and a revival in China, facing competition from mass-market players.

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