Local brands add fizz to Coke portfolio
Coca-Cola is optimistic about its future in India, a key market where local brands like Thums Up, Maaza, and Limca strengthen its portfolio. Amid intensified competition from Reliance's Campa Cola, Coca-Cola plans to bolster existing categories and explore new opportunities, particularly in urban markets with higher purchasing power.
Join our WhatsApp Community to receive travel deals, free stays, and special offers!
- Join Now -
Join our WhatsApp Community to receive travel deals, free stays, and special offers!
- Join Now -
Coca-Cola is optimistic about its future in India, a key market where local brands like Thums Up, Maaza, and Limca strengthen its portfolio. Amid intensified competition from Reliance's Campa Cola, Coca-Cola plans to bolster existing categories and explore new opportunities, particularly in urban markets with higher purchasing power. 
