Itanagar eateries told to drop ‘chicken’, ‘beef’, ‘pork’, ‘mutton’ from names

The municipal body in Arunachal Pradesh’s Itanagar on Tuesday directed eateries to rename themselves by removing references to specific meats, including pork, beef, chicken and mutton.

Including the types of meat in names of hotels and restaurants is “inappropriate and inconsistent with prevailing norms and sensitivities concerning animal welfare and public decency”, said the Itanagar Municipal Corporation.

It said in an order that several eateries had obtained trade licences using “business nomenclature specifically referring to particular animal meats”.

Invoking provisions under the 2019 Arunachal Pradesh Municipal Corporation Act and other bye-laws, the civic body said that licences issued to eateries with names referring to a specific animal must be changed to a “general and appropriate business nomenclature”.

It directed the owners of the eateries to change their signboards and promotional materials in line with the revised guidelines within 10 days to avoid legal action.

The order also said that no new trade licences would be issued to eateries with names that refer to any type of meat.
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