India a priority market, seeing increase in digital demand: Adobe India MD

India is a high-performing market for Adobe in Asia-Pacific region and among the fastest-growing globally, Adobe India Vice-President and Managing Director, Prativa Mohapatra has said, adding that momentum on productivity, creativity and personalisation are driving digital opportunities across new sectors. In an interview to PTI, Mohapatra said India is a big innovation hub and a "great market" for Adobe. "Adobe in India is a microcosm of Adobe as a whole... Today we have research, we have products and the market... and it is the second-largest base for Adobe, beyond the US," Mohapatra said, asserting that the company's focus on talent and infrastructure investments in the country, continue. Describing Artificial Intelligence as "very transformative technology", she said the company is of the firm belief that AI has to be "responsible". "Technologies that are transformative have to be really dealt with very responsibly," Mohapatra said, pointing out that the company operates within