How Michelob Ultra beat Bud Light to become America's top draft beer
Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health-conscious consumers. While Bud Light maintains a substantial market presence, Ultra's steady growth signifies evolving consumer preferences and the influence of lifestyle branding.
Join our WhatsApp Community to receive travel deals, free stays, and special offers!
- Join Now -
Join our WhatsApp Community to receive travel deals, free stays, and special offers!
- Join Now -
Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health-conscious consumers. While Bud Light maintains a substantial market presence, Ultra's steady growth signifies evolving consumer preferences and the influence of lifestyle branding. 
