Growth push: FMCG companies chase middle class
Consumer goods companies have focused on the growing middle class, emphasizing innovation and premium products. Brands like Dabur and Nestle targeted this segment to drive high-margin categories. Hindustan Unilever relaunched Vim and Ponds to match evolving trends. Increasing disposable incomes and e-commerce growth further spurred this trend as they redefined their marketing strategies.
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Consumer goods companies have focused on the growing middle class, emphasizing innovation and premium products. Brands like Dabur and Nestle targeted this segment to drive high-margin categories. Hindustan Unilever relaunched Vim and Ponds to match evolving trends. Increasing disposable incomes and e-commerce growth further spurred this trend as they redefined their marketing strategies. 
