Google’s ad empire under fire with US antitrust trial to begin

Google returns to court to face allegations from the US Justice Department that it manipulates the display advertising market worth $677 billion. The DOJ claims Google's dominance harms publishers and advertisers by inflating ad prices. Google counters that its tools are efficient and competitive, facing rivals like Meta and TikTok.

Sep 9, 2024 - 21:00
Google’s ad empire under fire with US antitrust trial to begin

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Google returns to court to face allegations from the US Justice Department that it manipulates the display advertising market worth $677 billion. The DOJ claims Google's dominance harms publishers and advertisers by inflating ad prices. Google counters that its tools are efficient and competitive, facing rivals like Meta and TikTok.
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