Gold tops investment choices among young Indians, survey finds

Feb 14, 2026 - 23:30
Gold tops investment choices among young Indians, survey finds

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Young Indians, across Gen Z and Millennials, overwhelmingly favor gold as their top investment choice, with 62% preferring it over mutual funds, stocks, and crypto. Even with modern options available, gold is seen as the safest bet, especially during uncertain economic times. Purchases are increasingly personal and smaller, driven by income and investment goals rather than just tradition.

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