Emami fined Rs 15 lakh for misleading claims in ‘Fair and Handsome’ ads
The company was directed to withdraw its misleading advertisements and desist from using deceptive branding on its products within 45 days.
Join our WhatsApp Community to receive travel deals, free stays, and special offers!
- Join Now -
Join our WhatsApp Community to receive travel deals, free stays, and special offers!
- Join Now -
A consumer court in Delhi on Monday ordered Emami Limited to pay Rs 15 lakh in damages for engaging in unfair trade practices and misleading advertisements for its “Fair and Handsome” men’s cream.
Scroll has seen a copy of the order.
The court ruled that Emami’s packaging, labelling and television advertisements had falsely promised consumers “fair skin” within three weeks of using the product.
The court also noted that the product created an “aura and strong impression” that consumers would achieve visibly lighter skin by following the instructions printed on the package.
“The subject product presented in packaging and labelling with visual of a man coupled with words and other surroundings…described above, is also instructions for benefit of fair of skin [for man] for applying the product cream locally for three weeks as ‘apply on face and neck twice daily after cleansing for faster glowing fairness’,” the court said in its order.
Emami was directed to pay Rs 14.5 lakh to the Delhi State Consumer Welfare Fund and Rs 50,000 as compensation to the complainant Nikhil Jain, who had filed the case in 2013. Emami was also ordered to pay Rs 10,000 to the complainant as litigation costs.
Monday’s order marks the second time that Emami has been fined in the same...
