Diwali purchasing: Tier 3 cities rule online shopping; account for over 50% orders
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Non-metro cities, particularly Tier 3, dominated India's online Diwali shopping, accounting for nearly three-quarters of all e-commerce orders. This surge in 'Bharat's' contribution highlights its growing influence on festive sales, with logistics networks efficiently handling increased volumes and same-day deliveries seeing significant growth. What's Your Reaction?
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