Bleak urban demand to weigh on FMCG in '25

India's urban middle class is cutting back on spending due to job losses and inflation, impacting consumer goods companies. Rural demand is strong, but insufficient to offset the urban slowdown. Companies are struggling with rising commodity costs and may implement further price hikes, potentially worsening the situation.

Dec 13, 2024 - 05:30

Bleak urban demand to weigh on FMCG in '25

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India's urban middle class is cutting back on spending due to job losses and inflation, impacting consumer goods companies. Rural demand is strong, but insufficient to offset the urban slowdown. Companies are struggling with rising commodity costs and may implement further price hikes, potentially worsening the situation.