YouTube chef Kabita Singh reveals how creating a niche and focusing on content made her channel grow

Many of you will have heard the story of the stonecutter who wanted to split a big rock. He took his hammer and started to hit it. He did not make even a scratch. He hit the rock again and again. Not even a crack appeared. But he continued hammering. People saw him get no results and laughed at him. But the stonecutter kept hammering. He knew that though he could not see any immediate effects of his actions, he was making progress. He continued his hammering. After more than 700 strikes, the rock split in half. The moral of the story is that constant pressure applied to the rock finally broke it.

Like the stonecutter, Kabita Singh remained patient. Starting with her first video, she uploaded one recipe every day. But she hardly got any traction. Only a few views came from her friends and family members. After two months, someone commented on one of her videos and asked her to share the recipe for chicken kathi roll. Kabita learnt the recipe, simplified it and prepared the dish for the first time in her life. She asked Manish to try it. He loved the taste. Happily, Kabita uploaded the video and messaged...

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