Mobiles, smart appliances top festive e-shopping list

Shoppers favored mobile phones and electronics in the initial week of online festive sales, with platforms like Amazon and Flipkart achieving over Rs 54,500 crore in sales, a 26% increase year-on-year. High-end smartphones, including iPhone 15 and Samsung's Galaxy S23 FE, were popular. Premium consumer durables also saw significant demand, especially via EMI purchases in smaller cities.