In a new book, two creative designers share tips to make minimalist designs meaningful

If you look at the way minimalist designs usually look, you would feel they are really easy to execute because, well, they don’t contain a lot of stuff. Actually, that’s far from the truth.

When you have a limited visual canvas, you have to ensure everything is pixel-perfect. However, one can easily master the art of making pixel-perfect designs with regular practice and by following some of these recommendations:

Colours

When it comes to execution, your colour scheme is the most critical thing on your canvas. A significant fraction of people decide whether to check your design or not based on the kind of colours you have used. When we started The Minimalist, we had a very strong reason for using the colour red for our brand. The idea was to provoke action, so we thought of choosing a colour that would have a thumb-stopping effect. In hindsight, we feel that by consistently sticking to that colour, we have managed to build a very unique brand language that people can recognise even if our logo has been removed. Having said that, we still experiment with a lot of colours because in many cases, one specific colour does not do justice to the communication. A cursory...

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