HUL eyes skincare brand Minimalist in Rs 3,000 crore deal

FMCG giant Hindustan Unilever is in advanced talks to acquire D2C beauty brand Minimalist, valuing the startup at approximately Rs 3,000 crore. This acquisition will enhance HUL's product portfolio to meet the growing demand for differentiated beauty and personal care solutions, catering to changing consumer preferences towards premium and clean beauty products.

Jan 4, 2025 - 00:30
HUL eyes skincare brand Minimalist in Rs 3,000 crore deal

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FMCG giant Hindustan Unilever is in advanced talks to acquire D2C beauty brand Minimalist, valuing the startup at approximately Rs 3,000 crore. This acquisition will enhance HUL's product portfolio to meet the growing demand for differentiated beauty and personal care solutions, catering to changing consumer preferences towards premium and clean beauty products.
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