How Reliance-led Campa is taking on Coca-Cola and PepsiCo at half the price of these soft drinks
Reliance Consumer Products is expanding its Campa soft drink range to new markets at prices 50% lower than Coca-Cola and PepsiCo. This strategy has led the multinational brands to enhance consumer promotions without lowering their prices.
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Reliance Consumer Products is expanding its Campa soft drink range to new markets at prices 50% lower than Coca-Cola and PepsiCo. This strategy has led the multinational brands to enhance consumer promotions without lowering their prices. 
