Digital marketing 101: Why email is still an effective and inexpensive way to catch a customer’s eye

I know what you are thinking. Harish. You’re old. Don’t push your agenda. You look like the email type. We have moved to social media, in case you haven’t noticed. No email. It is so boring. Can we even call it digital marketing?

Wait. Wait. Don’t jump to conclusions. I agree, email is old. But look at the data below. And no, it’s not fake news. The email statistics for 2025 show that:

• 86% of respondents said they have at least three email addresses.

• 93% said they use email every day (who are these other 7%?).

• 42% check their inboxes three to five times a day.

• 79% of people check their email because they receive critical work messages.

• 41% of respondents check email looking for discounts from brands.

• 46% of people stated that the primary reason they open all emails from a brand is that the brand always sends them relevant messages.

• 67% of respondents prefer short emails, with only 6% saying they enjoy longer ones. However, our email statistics show that for 28% of people, email length is irrelevant if the content is tailored to them.

• 80% of the participants said they mark an email as spam if the email “looks like spam”. Also, 55% stated they report...

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