AI images deepen crisis in photography, but focusing on ethical practice might have some answers

The industry is having a crisis of conscience at a time when lines have blurred between AI-generated images and photographs.

AI images deepen crisis in photography, but focusing on ethical practice might have some answers

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Photography is an immensely powerful medium. Unlike paintings or drawings, photographs have long been connected to ideas of truth and used as evidence, shaping our understanding of the world. When it comes to journalism, photographs have been shown to have a greater impact than the written word alone – in fact, the lead image of a news article can alter how a reader interprets the text.

But right now the industry is having a crisis of conscience, and the past few years have seen a surge in online debate about ethics, as concerns have been raised about photographic practices across a wide range of industries, from fashion advertising to charity fundraising.

These concerns have extended to the news media, which has drawn criticism for the one-dimensional representation of certain communities, for example that of black men and Afghan women, which is exacerbated by inconsistent standards applied to publishing images of suffering.

While questions of image ethics are not new, this crisis is only deepening with the exponential growth in the production and use of AI-generated images.

It is often difficult to differentiate between photographs and photo-realistic AI-generated images, and the lines between the two are being increasingly blurred as AI images are sold on picture library platforms and used by advocacy campaigns for charities. AI images are now being used in the campaign for the upcoming US election, perhaps most...

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