Sachin Tendulkar to turn entrepreneur with new athleisure brand to compete with top brands, but at affordable pricing

Sachin Tendulkar, along with former Swiggy executives, is launching a sports athleisure brand. The venture aims to compete with top brands, focusing on affordability and local manufacturing. Tendulkar is actively involved in product development, and the startup is in talks to secure funding.

Aug 14, 2024 - 13:30

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Sachin Tendulkar, along with former Swiggy executives, is launching a sports athleisure brand. The venture aims to compete with top brands, focusing on affordability and local manufacturing. Tendulkar is actively involved in product development, and the startup is in talks to secure funding.