PhonePe, GPay get 2 years more to cut UPI market share

NPCI extends the deadline for PhonePe and Google Pay to lower their market share in UPI by two years, lifting the onboarding limit for WhatsApp. Despite new players, PhonePe and Google Pay dominate the market. NPCI aims to avoid single-point failure risk and supports diverse UPI app growth.

Jan 1, 2025 - 06:30

PhonePe, GPay get 2 years more to cut UPI market share

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NPCI extends the deadline for PhonePe and Google Pay to lower their market share in UPI by two years, lifting the onboarding limit for WhatsApp. Despite new players, PhonePe and Google Pay dominate the market. NPCI aims to avoid single-point failure risk and supports diverse UPI app growth.