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UK set to bring in strict new junk food rules including pre-9pm ad ban

Measures expected to go beyond curbs on advertising to include in-store restrictions

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  • The government is set to implement strict rules on how junk food is advertised and sold in the UK, with restrictions such as a ban on online adverts and TV commercials before the 9pm television watershed.

    Sources say that the plans, which have been spearheaded by Boris Johnson following his coronavirus health scare, are yet to be finalised but could be announced as soon as Sunday or early next week.