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Seo Jung-jin: Founder who needed loan sharks is now South Korea’s second richest

Seo Jung-jin: Founder who needed loan sharks is now South Korea’s second richest

His rise is extraordinary and represents a shift in the country’s business elite. While family-run conglomerates touch almost every aspect of life in South Korea, more corporate founders making fortunes in non-traditional sectors like Seo have emerged. As the coronavirus pandemic upended people’s lives, the trend has only become more pronounced.