The 100 advertisers that spent the most on Facebook in the first half of the year spent $221.4 million from July 1 through July 29, 12% less than the $251.4 million spent by the top 100 advertisers a year earlier, according to estimates from the advertising analytics platform Pathmatics.
More than 1,000 companies boycotted Facebook. Did it produce any noticeable results?
The 100 advertisers that spent the most on Facebook in the first half of the year spent $221.4 million from July 1 through July 29, 12% less than the $251.4 million spent by the top 100 advertisers a year earlier, according to estimates from the advertising analytics platform Pathmatics.
