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How vaping companies are use Instagram to market to young people

How vaping companies are use Instagram to market to young people

E-cigarettes are highly addictive nicotine products with unclear health impacts, particularly on young people. Instagram is a visual social media platform which is wildly popular, particularly with young people. Researchers interested in public health at Aalto university in Finland studied how vaping is represented on the platform. By using artificial intelligence, they were able to analyze hundreds of thousands of posts from a 6-month period last year, and found that a large portion of posts are promoting controversial flavored e-liquids to young audiences.