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Explained: With Consumer Protection Act coming into force, endorsement fees could go up

Explained: With Consumer Protection Act coming into force, endorsement fees could go up
Explained: With Consumer Protection Act coming into force, endorsement fees could go up Since the onus of verifying the veracity of ad claims are on celebrities, they may charge more. Critics, however, say the Act lacks teeth. Section 21, which deals with endorsers, is not an enforceable law.