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Don#39;t see an early end to the #39;new normal#39;, yet the show must go on: Apollo Tyres CMD Onkar S Kanwar

Don#39;t see an early end to the #39;new normal#39;, yet the show must go on: Apollo Tyres CMD Onkar S Kanwar

In view of a bleak global, Indian and European outlook, the tyre major has adopted a "cautious approach" with focus on employee safety, conserving cash, re-engineering production and cutting down all avoidable costs while continuing to spend on RD, e-training and brand building, among others.