NCRTC invites bids for co-branding rights for 5 stations on RRTS corridor

The national capital region transport corporation (NCRTC) has invited bids for exclusive semi-naming and co-branding rights for its five stations on the Delhi-Ghaziabad-Meerut RRTS corridor, a statement said on Friday. The five stations for which the semi-naming/co-branding rights are available are Duhai, Murad Nagar, Modi Nagar South, Modi Nagar North and Meerut South, it said. This initiative aims to enhance passenger experience and convenience while generating Non-Fare Box Revenue to support the operational costs of the RRTS Corridor. Brands awarded these rights will have the opportunity to prefix or suffix their names to station names, incorporate their brand colours on station walls, hoardings and entry/exit points, and utilise both bare and built-up retail spaces, the statement said. The branding will extend to station interiors at the concourse and platform levels, as well as exteriors, including columns and piers on both sides of the station, providing visibility to road ..