Har Ghar Tiranga: Demand for flags helped women's SHGs thrive, says govt

The Culture Ministry said on Wednesday that the 'Har Ghar Tiranga Abhiyan', which was launched in 2022, has created employment opportunities for thousands of women associated with self-held groups (SHGs), which have increasingly taken over flag production to meet the massive demand. Union Culture Secretary Govind Mohan said approximately 25 crore flags are needed annually and the production has shifted from large vendors to SHGs, turning them into a thriving industry as they now produce and sell most of the national flags. He said when the programme was first launched in 2022 as part of the 'Azadi Ka Amrit Mahotsav' envisioned by Prime Minister Narendra Modi, there was a significant challenge in meeting the demand for flags. To address this, the central government procured national flags from large vendors and distributed approximately 7.5 crore flags to the states, directly and through post offices, he noted in a statement, adding that the government also revised the Flag Code of .