DMRC pulls out ad on breast cancer after facing backlash from activists

Delhi Metro on Thursday said it has withdrawn a poster on breast cancer awareness that asked women to check your oranges but the questions remained - does the metaphor obscure the message, does it help women in a cloistered society get comfortable or more awkward by sexualising a body part. Delhi Metro's action came after a day of raging debate on social media and outside it over the poster by YouWeCan Foundation, a non-profit organisation. The campaign timed with breast cancer awareness month in October featured AI-generated women on a bus holding oranges with a caption urging women to 'check your oranges once a month' for early detection. Though the poster was only on one train, commuters took screenshots, shared them widely and the issue quickly became an intense discussion topic on various platforms and forums. "Are the makers so starved of human decency that they would resort to comparing a vital body part to a fruit? How exactly are you teaching women to be comfortable talking